March 3, 2010

Annual March Madness Against Blindness fundraiser to benefit glaucoma research at Kellogg

Brendan Hepner as a toddler
Brendan Hepner

ANN ARBOR, MI – Millions of fans will watch the 2010 NCAA Men's Basketball Tournament but many of them have no idea their vision is being threatened by glaucoma – the name given to a group of eye diseases in which the optic nerve at the back of the eye is slowly destroyed. To combat this disease – which is the leading cause of blindness in the world – all proceeds from the 2010 March Madness Against Blindness (MMAB) event will support the research of Kellogg glaucoma specialist, Sayoko E. Moroi, M.D., Ph.D.

Myron Hepner, the force behind this annual event which is now in its fourth year, will collect pledges while he watches all 32 games of the first round of the NCAA Tournament at Damon's Grill (3150 Boardwalk) in Ann Arbor, March 18 and 19. The restaurant will donate a portion of its dining receipts to the fundraiser and donors who contribute $75 or more will be entered in a drawing for balls autographed by U-M coaches John Beilein and Rich Rodriguez.

Hepner created MMAB in 2007 to thank the physicians and staff at Kellogg who treated his son, Brendan, for retinoblastoma – a cancer of the eye – when he was only 9 months old. Brendan, now a healthy 8-year-old, returns to Kellogg for annual checkups.

During the first three years of MMAB, more than $16,000 has been raised for the Kellogg Eye Center.

You can donate to MMAB 2010 in one of three ways:

  1. Visit and complete the on-line donation form.
  2. Visit Damon's and request that your dining receipt go toward the fundraiser. Over the two-day event, Damon's will contribute 20 percent of all dining receipts to the fundraiser.
  3. Visit Damon's and purchase a paper basketball. During March, Damon's will sell paper basketballs in gold ($10), silver ($5) and blue ($1). Donors can write their names on the basketballs, which will be posted in the restaurant.


Written by Aimee S. Bergquist

Last Modified: Monday, 28-Mar-2016 13:23:30 EDT